What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey.

Learn more

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.

Updates from emma

 
More news
Nielsen_currency_eDM

Important message for all emma subscribers

The latest Nielsen digital currency data (desktop+mobile+tablet) is now fused with emma changing how you calculate TOTAL audience reach.

Charity_image_updated

Have a heart! emma charity and not-for-profit report

The emma charity and not-for-profit report, Have a heart!, sheds light on the motivations Australians of all walks of life and life stages have for supporting charitable causes.

emma-SVOD-graph_feature

The State of Video on Demand

From technology buffs, high earners to online shoppers and bargain hunters, emma identifies streaming video on demand consumers with unique insights for each channel

Laptop_4

Introducing emma's new DataTiler software

DataTiler is Ipsos’ proprietary, cloud based, tool for client side graphical data representation, analytics and information sharing.

Are you new to emma?

Find out more about the emma learning site.

Get Started

Reports