What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age.

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How emma can help you

emma’s cross-platform data (print, website, mobile and tablet) in a single database, gives you the power to make fast decisions with great accuracy and accountability.

Updates from emma

 
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emma audience reports September 2016

emma audience reports for the 12 months ending September 2016

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emma and Eyeota launch targetable retail audience segments

emma and Eyeota launch retail targetable audience segments including purchase intention data

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The new standard in Media Planning

Enhancements to emma's Media Planning Tool improves reporting, enables detailed analysis of magazine readership distribution over time.

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The road well travelled! emma travel report

The emma travel report, The road well travelled, draws on emma™ data to explore the preferences and behaviours of Australian adults towards holidaying.

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Reports