What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s new cross-platform audience insights survey.

Learn more

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.

Updates from emma

More news

Social Creatives: New Digital Friends & Influencers

emma’s newly-identified segment of the population - influential Social Creatives.



emma announces geoemma - the most advanced audience analysis and mapping tool on the block


emma audience reports August 2014

The emma audience reports for the 12 months ending August 2014


Social Media Data Added

New social media data has now been incorporated into the emma database.

Are you new to emma?

Find out more about the emma learning site.

Get Started