What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey.

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How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.

Updates from emma

 
More news
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Drinking Up! – Australians are drinking less but better

DRINK UP! The emma alcohol report Distilling Australians’ tastes, consumption and attitudes towards alcohol.

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The new standard in Media Planning

Enhancements to emma's Media Planning Tool improves reporting, enables detailed analysis of magazine readership distribution over time.

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Important message for all emma subscribers

The latest Nielsen digital currency data (desktop+mobile+tablet) is now fused with emma changing how you calculate TOTAL audience reach.

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Have a heart! emma charity and not-for-profit report

The emma charity and not-for-profit report, Have a heart!, sheds light on the motivations Australians of all walks of life and life stages have for supporting charitable causes.

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Reports