What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey.

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How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.

Updates from emma

More news

Drinking Up! – Australians are drinking less but better

DRINK UP! The emma alcohol report Distilling Australians’ tastes, consumption and attitudes towards alcohol.


The new standard in Media Planning

Enhancements to emma's Media Planning Tool improves reporting, enables detailed analysis of magazine readership distribution over time.


Important message for all emma subscribers

The latest Nielsen digital currency data (desktop+mobile+tablet) is now fused with emma changing how you calculate TOTAL audience reach.


Have a heart! emma charity and not-for-profit report

The emma charity and not-for-profit report, Have a heart!, sheds light on the motivations Australians of all walks of life and life stages have for supporting charitable causes.

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