What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age.

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How emma can help you

emma’s cross-platform data (print, website, mobile and tablet) in a single database, gives you the power to make fast decisions with great accuracy and accountability.

Updates from emma

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emma audience reports September 2016

emma audience reports for the 12 months ending September 2016

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emma and Eyeota launch targetable retail audience segments

emma and Eyeota launch retail targetable audience segments including purchase intention data


The new standard in Media Planning

Enhancements to emma's Media Planning Tool improves reporting, enables detailed analysis of magazine readership distribution over time.


The road well travelled! emma travel report

The emma travel report, The road well travelled, draws on emma™ data to explore the preferences and behaviours of Australian adults towards holidaying.

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