What is emma?

emma (Enhanced Media Metrics Australia) is Australia’s new cross-platform audience insights survey.

Learn more

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.

Updates from emma

More news

Social Media Data Added

New social media data has now been incorporated into the emma database.


HES Data Incorporated

Data based on the ABS’ Household Expenditure Survey now incorporated in emma


emma audience reports July 2014

The emma audience reports for the 12 months ending July 2014

Airlines Industry Report_cover image for website

emma Airlines Report

Australians still choose Qantas as their preferred airline for international and domestic travel.

Are you new to emma?

Find out more about the emma learning site.

Get Started