emma and Eyeota launch retail targetable audience segments including purchase intention data
Enhancements to emma's Media Planning Tool improves reporting, enables detailed analysis of magazine readership distribution over time.
The emma travel report, The road well travelled, draws on emma™ data to explore the preferences and behaviours of Australian adults towards holidaying.
From technology buffs, high earners to online shoppers and bargain hunters, emma identifies streaming video on demand consumers with unique insights for each channel
December 7, 2015 emma to integrate MOVE out-of-home audience measurement data from 2016 emma (Enhanced Media Metrics Australia) and the Outdoor Media Association (OMA) have today announced that Out-of-Home (OOH) currency measures from MOVE (Measurement of Outdoor Visibility and Exposure), the OOH audience measurement system, will be integrated into emma by early 2016, in an amalgamation of consumer metrics set to
Eyeota and Ipsos Partner to Launch emma and geoTribes Audience Data Segments
The emma Cosmetics and Toiletries Insights Report, FaceTime!, explores this fragmenting market, the attitudes of Australian women towards beauty and grooming products, and the sources they trust to discover and make their brand choices.
With the rise of the omnivore footy fan, advertisers and marketers can now tap into a field of seekers and spenders all year round through various media channels.
Australians have a passion for food and are seeking more authentic, conscientious and shareable food experiences
emma’s newly-identified segment of the population - influential Social Creatives.