The road well travelled! emma travel report

The emma travel report, The road well travelled, draws on emma™ data to explore the preferences and behaviours of Australian adults towards holidaying.


The State of Video on Demand

From technology buffs, high earners to online shoppers and bargain hunters, emma identifies streaming video on demand consumers with unique insights for each channel


emma to integrate MOVE out-of-home audience data

December 7, 2015 emma to integrate MOVE out-of-home audience measurement data from 2016 emma (Enhanced Media Metrics Australia) and the Outdoor Media Association (OMA) have today announced that Out-of-Home (OOH) currency measures from MOVE (Measurement of Outdoor Visibility and Exposure), the OOH audience measurement system, will be integrated into emma by early 2016, in an amalgamation of consumer metrics set to


Real consumer profiles from emma now available for digital targeting

Eyeota and Ipsos Partner to Launch emma and geoTribes Audience Data Segments

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Facetime! – emma cosmetics and toiletries report

The emma Cosmetics and Toiletries Insights Report, FaceTime!, explores this fragmenting market, the attitudes of Australian women towards beauty and grooming products, and the sources they trust to discover and make their brand choices.


Play On! – emma football report

With the rise of the omnivore footy fan, advertisers and marketers can now tap into a field of seekers and spenders all year round through various media channels.


Plate Up! – emma Food Report

Australians have a passion for food and are seeking more authentic, conscientious and shareable food experiences


Social Creatives: New Digital Friends & Influencers

emma’s newly-identified segment of the population - influential Social Creatives.



emma announces geoemma - the most advanced audience analysis and mapping tool on the block

Monthly Audience Report

New Customer Segmentation Tool

RDA Research’s geoTribes and geoSmart integrated into emma database