Increasing choice and affordability have seen distinct consumer attitudes and purchasing patterns emerge in the key mid-priced luxury car and small SUV segments.
The emmaTM Automotive Trends and Insights Report, Hit The Road!, reveals why ‘Medium Luxury’ and ‘Small SUV’ segments are burning up the road in Australia’s hyper-competitive car market.
The report also shows four key consumer groups represent 43 per cent of all new car buyers and each has distinct motivations and brand preferences.
The emmaTM cross platform media and consumer insights survey offers detailed and actionable insights for food brands based on 52,000 respondents per annum.
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