Emma is unique in that it combines print audience currency with digital audience currency to deliver total audience measurement for news media mastheads. Accurate cross-platform readership estimates are created by fusing IAB accredited digital audience data (Nielsen’s Digital Ratings Monthly –DRM).
Agencies, publishers and advertisers can access reliable information about consumer interaction with their titles across all publishing platforms both print and digital, including web, tablet and smartphone.
The emma process creates a rich dataset by fusing its data with the Interactive Advertising Bureau (IAB Australia) – endorsed online audience ratings to provide an accurate and comprehensive view of the entire market.
The two independently audited audience measurement systems combine data, delivering greater accuracy for emma subscribers by showing how audiences engage with newspapers and magazines across content delivery platforms.
Newspaper and magazine publishers have responded to growing needs by investing in websites, m-site and apps to make the reader experience better than ever. Agencies and advertisers need to know how to navigate this increasingly complex landscape. emma enables them to make better informed investment decisions.