The extent of sport-related news, opinion and other content is such that fans can find out about their teams at any time of day via a myriad of channels.
This makes the role of independent news media more important than ever as football fans seek the real story behind their favourite teams. Trusted media channels also provide a credible environment for marketers to reach these fans.
With its rich insights into how consumers use various media channels, their purchase behaviour and evolving social attitudes, emmaTM data can also guide marketers looking to communicate with the increasingly diverse Australian footy fan.
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