Powered by Ipsos

emma is powered by global research company Ipsos, which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy. Ipsos ranks third in the global research industry with offices in over 80 countries. Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media

Advertiser

emma helps advertisers to gain rich understanding of their customers, their media usage and the competitive landscape. emma provides a large representative sample of Australians, with in-depth data relating to product usage, attitudes, behaviour and lifestyle, including a rich, contemporary consumer segmentation  Data is provided for 8 categories and for 43 product sub-categories. emma identifies the newspapers (including branded sections

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy. emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles, as well as newspaper inserted magazines (NIMs) and for the first time

Ipsos

emma is powered by global research company Ipsos, an independent market research company controlled and managed by research professionals which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third

What is emma?

About emma The news media industry accredited readership survey is conducted by Ipsos and called ‘emma’ (Enhanced Media Metrics Australia). Ipsos is a global leader in audience solutions and conducts numerous media surveys across the globe, including the National Readership Survey (NRS) in the UK. Introduced in 2013, emma is designed as a single source media and consumer insights survey