Product data

In order to learn more about consumer behaviour for particular categories and brands, the same people who completed the main survey are asked if they would be prepared to fill in a follow-up survey about their usage of products and services. Respondents give emma detailed information about their usage and attitudes for Retail, Travel, Automotive, Finance, Food & Bevs inc

Connect with brands

Respondents give emma detailed information about their usage and attitudes towards over 40 product and business segments, right down to brand level. The emma software uses innovative tools to bring this brand level data to life through a rich and contemporary consumer segmentation and accurate competitive analysis. With emma you can create more effective brand and media strategies without the