Regional and community

Community and small regional titles are measured by a combination of survey and statistical modelling, making emma the most comprehensive source of Australian print readership and the only readership source for many smaller titles. Ipsos has built a bespoke model  based on a combination of survey results, ABS data on the population characteristics of each area, the types of newspapers

Better, deeper insights

Readership measures Average issue readership for newspapers Average day of week readership for newspapers Average issue readership for magazines Reach and frequency data Cross-platform audience for major newspapers and magazines Newspaper inserted magazines (NIMs) Newspaper branded sectional readership emma is Australia’s cross-platform audience insights metric built for the digital age, and is a truly comprehensive and accurate audience insights survey. Respondents