Cross platform

Emma is unique in that it combines print audience currency with digital audience currency to deliver total audience measurement for news media mastheads. Accurate cross-platform readership estimates are created by fusing IAB accredited digital audience data (Nielsen’s Digital Ratings Monthly –DRM). Agencies, publishers and advertisers can access reliable information about consumer interaction with their titles across all publishing platforms both

Innovation

emma features a number of innovations in the Australian market:- A more in-depth database of all newspaper and magazine formats capturing data across across print, website, mobile and tablet. Emma is unique in that it combines print audience currency with digital audience currency to deliver total audience measurement for news media mastheads. Accurate cross-platform readership estimates are created by fusing

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy. emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles, as well as newspaper inserted magazines (NIMs) and for the first time

What is emma?

About emma The news media industry accredited readership survey is conducted by Ipsos and called ‘emma’ (Enhanced Media Metrics Australia). Ipsos is a global leader in audience solutions and conducts numerous media surveys across the globe, including the National Readership Survey (NRS) in the UK. Introduced in 2013, emma is designed as a single source media and consumer insights survey

Software – how to guides – Agencies

Software – how to guides – Agencies page

Cross Platform

  Newspaper and magazine publishers have responded to growing needs by investing in websites, m-sites and apps to make the reader experience better than ever.  Advertisers need to know how to navigate this increasingly complex landscape. For the first time in Australia publishers can access reliable information about consumer interaction with their titles across all publishing platforms both print and