Independently audited

emma has been independently audited by media research specialist auditor Dr Rob Hall from Environmetrics. Dr Hall was commissioned to conduct the audit, specifically to review the design and implementation of the emma methodology being developed by Ipsos MediaCT on behalf of The Readership Works. Dr Hall has taught social and market research methods at Macquarie University, The University of

Transparent and independent

We want you to trust what we do. So we make sure transparency is an integral part of emma. emma is powered by global research company Ipsos, which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy. The Media Federation of Australia, as part of the technical committee, has supported and overseen the

The Readership Works

The Readership Works (TRW) was set up in 2010 to introduce the next generation cross-platform audience measurement system for Australia’s newspaper and magazine industry, emma. TRW is a wholly owned subsidiary of NewsMediaWorks and was responsible for conducting and completing all aspects of the 2010 tender process which led to the development of emma. TRW now manages the ongoing provision and