emma is powered by global research company Ipsos, an independent market research company controlled and managed by research professionals which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy.

Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry with offices in over 80 countries.

Ipsos Connect helps clients make connections in the digital age. They are experts in employing innovative data-capture techniques and analytic methods to discover and piece together how modern audiences engage with media content.

The global expertise of Ipsos Connect covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing.

Some of the key research areas covered include:

  1. Audiences: Estimating the size and profile of media audiences across and between media platforms
  2. Market Understanding: Capturing the behaviour of content and technology users via active and passive approaches
  3. Brands: Measurement and tracking of media brand equity and engagement
  4. Content: Testing the appeal of new and existing content across different platforms

Globally, Ipsos Connect are leaders in delivering audience data and analysis across publisher brands, radio and Out of Home media

Find out more about Ipsos Connect.