The Readership Works (TRW) was set up in 2010 to introduce the next generation cross-platform audience measurement system for Australia’s newspaper and magazine industry, emma.

TRW is a wholly owned subsidiary of NewsMediaWorks and was responsible for conducting and completing all aspects of the 2010 tender process which led to the development of emma. TRW now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.

emma was developed and is carried out by independent research company Ipsos, the global leaders in local audience measurement, under its agreement with TRW. Ipsos has unrivalled experience conducting audience measurement surveys and measures readership in more countries across the globe than any other research company.

TRW and Ipsos have consulted extensively and collaborated with industry bodies including the Media Federation of Australia (MFA), which sits on the TRW Board and technical committee, Magazine Publishers of Australia (MPA) and the Australian Association of National Advertisers (AANA). Leading media research industry experts, including Ian Muir and Sol Lebovic and independent auditor Dr Rob Hall, have also been involved in the development of emma.

TRW team

Mal Dale, General Manager

Adrian Fernandes, Research Manager

Charlie Murdoch, Marketing Director

TRW Board

Mark Hollands, Chairman

Rob Billington, West Australian Newspapers

Nick Chan, MPA

Julian Clarke, News Corp Australia

Mal Dale, General Manager

Damian Eales, News Corp Australia

Greg Hywood, Fairfax Media

Michael Miller, Michael Miller, Chairman of NewsMediaworks. Executive Chairman News Corp Australasia

Neil Monaghan, APN Australian Regional Media

Simon Smith, Fairfax Media

Matthew Stanton, MPA

Herny Tajer, Media Federation of Australia

Chris Wharton, West Australian Newspapers

TRW Technical Committee

Mal Dale, The Readership Works, Chairman

John Grono, MFA

Sol Lebovic, independent consultant

Ian Muir, independent consultant

Adrian Fernandes, The Readership Works

Miriam Condon, Pacific Magazines

Andrew Green, Ipsos

Dr Stephen Hollings, News Corp Australia

Sue McDonnell, WAN

David Morris, Ipsos Australia

Mario Paic, Ipsos Connect at Ipsos MORI

Meagan Quinlivan, APN

Caroline Smith, Fairfax Media

Natalie Stanbury, Fairfax Media

Justin Stone, Bauer Media

Simon Wake, Ipsos Australia & New Zealand

Heather White, News Corp Australia