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emma is the gold standard in cross-platform print and digital audience measurement. Transparent, independently audited and designed with the input of the Media Federation of Australia (MFA), emma is the most contemporary, sophisticated and accurate readership survey available.
Combined with Nielsen’s Consumer Media View (CMV) attitude, lifestyle and product database, you have the power to maximise your returns on marketing investment utilising accredited media currency data.
Get a true picture of your cross-platform audiences and those of your competitors using industry accredited research from Ipsos and Nielsen, either as a standalone audience database in emma or integrated with Nielsen’s attitude, lifestyle and product database, CMV. No disruption for existing subscribers as all of this can be made available through installed Datafriend software.
No disruption for existing subscribers as all of this can be made available through installed Datafriend software. Combine the best-in-class cross-platform emma audience data, built in consultation with the MFA, with the rich attitude, lifestyle and product data from Nielsen’s CMV. Include other industry currency data such as OzTAM, IAB accredited digital and GFK radio.
Either directly or through your agency, work with Nielsen to have your media investment analysed through Nielsen’s comprehensive attitude, lifestyle and product database CMV using the most reliable and accurate media currency data. Existing CMV subscribers can have emma cross-platform readership data added to your package at minimal cost.
emma is unique in that it combines print audience currency with digital audience currency to deliver total audience measurement for news media and magazines.
With emma you can create more effective brand and media strategies without the need for additional custom surveys. Create data driven masterpieces using currency data in Nielsen CMV.
emma sets the benchmark with sophisticated telephone recruitment and online survey completion. This added convenience for respondents delivers more accurate and granular consumer data.
As readership behaviour and the media landscape evolve, the nature of our methodology and software allows us to develop new tools and merge emma data with other syndicated and proprietary surveys.
Australians surveyed
Newspaper + magazine titles
Regional titles
Community titles
emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.