About emma

The news media industry accredited print readership survey is conducted by Ipsos and fused with Nielsen‘s Digital Panel currency data, as endorsed by IAB Australia, to create the cross-platform audience metric ‘emma’ (Enhanced Media Metrics Australia).

emma provides data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles.

emma features a number or innovations and enhancements including

Nielsen (CMV) with emma cross-platform audience data, enables advertisers and media agencies to paint richer, more contemporary consumer portraits with total confidence in the data.

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Transparent & Independent

emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.

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