In order to learn more about consumer behaviour for particular categories and brands, the same people who completed the main survey are asked if they would be prepared to fill in a follow-up survey about their usage of products and services. Respondents give emma detailed information about their usage and attitudes for Retail, Travel, Automotive, Finance, Food & Bevs inc QSR, FMCG / Personal care, Telco/ISP, Pharma

The types of data being collected on a category level include

  • Usage levels
  • Frequency of use and/or purchase
  • Amount spent on the goods/services
  • Intentions to purchase
  • Attitudinal data
  • Brands used / bought / intended

This data will assist users in understanding consumer behaviours for products and services across a wide range of categories that Australians interact with. Media agencies can utilise this data as part of their consumer profiling in strategy and channel planning.

Gen Y and Baby Boomer travel preferences


Source: emma TM conducted by Ipsos Connect (Aug 2015-July 2016).

Beauty product use


Source: emma TM conducted by Ipsos Connect (Feb 2014- March 2015).