With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy.
emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles, as well as newspaper inserted magazines (NIMs) and for the first time delving into branded sectional readership.
In a landmark initiative, print readership has been fused with the IAB endorsed online currency, Nielsen Online Ratings. Unduplicated, cumulative reach across single and multiple mastheads is now possible for all publishing platforms within a single database.
Media agencies, advertisers and publishers now have the power to plan cross-platform campaigns based on real audience behaviour – and achieve more effective business outcomes.