Important message for all emma subscribers
emma and the new Nielsen IAB currency
The latest Nielsen digital currency data (desktop+mobile+tablet) is now fused with emma changing how you calculate TOTAL audience reach.
Please read on to understand what this means for you.
The February 2016 emma database, released today, 14th April, will now include the IAB endorsed digital currency data, Nielsen’s Digital Rating’s Monthly (DRM). This replaces the previous digital currency, Nielsen Online Ratings (NOR), and is a further enhancement for emma and Ipsos’s commitment to rigor, accuracy and innovation.
The emma mobile and tablet data whilst still available in the emma database, should only be used for profiling purposes.
Click through now to view the simple guide to usage + common questions and answers to get you underway.