As readership behaviour and the media landscape evolve, the nature of our methodology and software allows us to develop new tools and merge emma data with other syndicated and proprietary surveys.

And you can be confident in the future. Innovations and new services will continue to be overseen by the Media Federation of Australia, as part of the TRW Technical Committee, as well as tested against the rigorous global best practice standards Ipsos adheres to.

Find out more about the innovations emma brings to the market.