The team behind emma


NewsMediaWorks and Ipsos Connect

NewsMediaWorks represents the interests of the news publishing industry. Its scope encompasses advocacy, marketing and advertising, government lobbying and regulation. It provides research, marketing resources and educational tools that demonstrate newspapers are a powerful, effective and influential advertising medium.

NewsMediaWorks established a subsidiary, The Readership Works (TRW), to oversee the creation of a new world-standard readership metric in Australia.

TRW consulted broadly with all stakeholders in the industry (newspaper publishers, magazine publishers, advertisers and agencies) and issued an invitation to tender.


Ipsos was selected from 20 research companies that submitted proposals. Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry with offices in over 80 countries.

Media & Brand Expression: Ipsos Connect

Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning. Our Objective is to help clients build great campaigns that impact brand success both through sales and boosting brand relationships, and to help create great content to attract audiences and deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.

Related articles