Using the audience data
emma is the first audience insights system built for the digital age. Using global best practice, it provides a complete picture of readership and engagement in the modern world of publishing by taking into account not just print, but also web, tablet and smartphone usage.
- It provides publishers with a complete picture of audience engagement with their mastheads, both print and online, as well as details of sectional readership.
- It provides agencies with new tools for estimating campaign reach, and with sophisticated print planning software.
- It provides advertisers with access to product category and brand information allowing them to assess the strengths and weaknesses via the ‘brand pyramid’ model.