The main survey takes approximately 45 minutes to complete.
All respondents complete this stage of the survey.
The main survey includes questions on the following:
- Newspaper readership
- Magazine readership
- Media usage
As well as standard demographic profile questions respondents answer questions on day of week reading, number of issues read in an average week, media most useful, time spent with media, time of day, online readership and device.
At the completion of the first survey respondents are asked if they would like to complete another survey. Approximately half go on to complete the Second survey also known as the ‘Topline’ survey.
More than 50,000 people complete the main survey over a 12 month period.