Second survey (Topline)
The Second survey (Topline) usually takes about 80 minutes to complete. It is completed by around half of the original respondents who answered questions in the main survey.
The Second Survey (Topline) contains questions on the following:
- Newspaper sections (readership by genre and brand)
- Attitudes (economy, health, environment, population, technology, personal)
- Activities, interests and preferences
- Consumer profiling – Business and household decision makers
Topline product data – Main buyer or user for product categories including retail, telecommunications, finance, beauty and personal care, appliances, pharmaceutical, automotive, travel, FMCG, real estate, beverages.