Introduction to emma

                  Who are the people that brought you emma The team behind emma Why the need for emma Time for a new metric Why emma is better The emma Advantage How emma is relevant to your industry segment and role Using the data Advertisers Agencies Publishers


emma helps advertisers to gain rich understanding of their customers, their media usage and the competitive landscape. emma provides a large representative sample of Australians, with in-depth data relating to product usage, attitudes, behaviour and lifestyle, including a rich, contemporary consumer segmentation  Data is provided for 8 categories and for 43 product sub-categories. emma identifies the newspapers (including branded sections

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy. emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles, as well as newspaper inserted magazines (NIMs) and for the first time

Using the data: Agencies

The emma survey combined with the DataFriend software provides agencies with data and functionality not previously available in Australia. Agencies will have access to: measures of readership for regional and community titles sectional readership of branded newspaper sections consumer engagement by brand across print and digital platforms measures of product categories and brands (subscribers only) a contemporary segmentation of the