emma helps advertisers to gain rich understanding of their customers, their media usage and the competitive landscape. emma provides a large representative sample of Australians, with in-depth data relating to product usage, attitudes, behaviour and lifestyle, including a rich, contemporary consumer segmentation  Data is provided for 8 categories and for 43 product sub-categories. emma identifies the newspapers (including branded sections


emma is a sophisticated audience and product data source providing media companies opportunities to enrich their advertising and business decision making with more in-depth insights into the marketplace.  emma will assist users in optimising print media investments and help effectively measure their returns. Media agencies can utilise emma data as part of their consumer profiling in strategy and channel planning at