Introduction to emma

                  Who are the people that brought you emma The team behind emma Why the need for emma Time for a new metric Why emma is better The emma Advantage How emma is relevant to your industry segment and role Using the data Advertisers Agencies Publishers


emma is a sophisticated audience and product data source providing media companies opportunities to enrich their advertising and business decision making with more in-depth insights into the marketplace.  emma will assist users in optimising print media investments and help effectively measure their returns. Media agencies can utilise emma data as part of their consumer profiling in strategy and channel planning at

How emma can help you

With the data you need for print, website, mobile and tablet in a single database, emma gives you the power to make fast decisions with great accuracy. emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles, as well as newspaper inserted magazines (NIMs) and for the first time