Sectional Data and Newspaper Inserted Magazines

Due to the specificity of the survey, emma is able to provide information specific to not only the read masthead (SMH/Daily Telegraph etc) but the ‘sections’ and Newspaper Inserted Magazines (NIM’s) within the overall newspaper. This allows for more targeted advertising

Better, deeper insights

Readership measures Average issue readership for newspapers Average day of week readership for newspapers Average issue readership for magazines Reach and frequency data Cross-platform audience for major newspapers and magazines Newspaper inserted magazines (NIMs) Newspaper branded sectional readership emma is Australia’s cross-platform audience insights metric built for the digital age, and is a truly comprehensive and accurate audience insights survey. Respondents