We want you to trust what we do. So we make sure transparency is an integral part of emma.

emma is powered by global research company Ipsos, which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy.

The Media Federation of Australia, as part of the technical committee, has supported and overseen the development of emma, while independent auditor Dr Rob Hall has validated the methodology as fit for purpose.

Find out more about Ipsos and about the independent audit of emma.