emma is powered by global research company Ipsos, which conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy. Ipsos ranks third in the global research industry with offices in over 80 countries.

Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning.

Our Objective is to help clients build great campaigns that impact brand success both through sales and boosting brand relationships, and to help create great content to attract audiences and deliver economic value for media owners and advertisers alike.

Our solutions put people at the heart of strategy for media and advertisers.


Some of the key research areas covered include:

Audiences: Estimating the size and profile of media audiences across and between media platforms.

Market Understanding: Capturing the behaviour of content and technology users via active and passive approaches.

Brands: Measurement and tracking of media brand equity and engagement.

Content: Testing the appeal of new and existing content across different platforms.

Globally, Ipsos Connect are leaders in delivering audience data and analysis across publisher brands, radio and Out of Home media.

Find out more about Ipsos Connect.